Top Shelf Episode 56: Marketing women’s hockey
Market the game to grow the game?
Hello and welcome to Top Shelf, where we keep the hot takes and the hard liquor!
This is a podcast where Michelle Jay and Hannah Bevis have a couple drinks, get a little tipsy, and talk about the biggest stories in women’s hockey. We talk about a little bit of everything on this podcast from the NCAA to the NWHL and CWHL to U Sports and SDHL and AWIHL and whatever else comes up.
Nicole Haase’s List of Top Attended Women’s Hockey Games
What we watched at the end
Hannah and Michelle talk about what’s working (and what’s not) when it comes to marketing women’s hockey. Highlights include: All-Star games, Wisconsin’s Fill The Bowl, media, in-game signage, sports information departments, and much more.
We’re on iTunes! You can find us under The Ice Garden Podcast channel - a channel we share with The Founding Four Podcast. You can also find us on Google Play, Stitcher, and Podcast Addict. If we’re missing your favorite podcast app, let us know and we’ll work on getting it there.
We also have a Patreon now! Rewards for patrons include bloopers and outtakes (which will heavily feature Michelle) and other fun stuff!
If you want to ask a question that we might answer in our mailbag, comment below, tweet at @Hannah_Bevis1 or @michelle_jay3 using the hashtag #topshelfmailbag, or message our Tumblr.
We also want to see your selfies! Tweet out a photo of where you listen to the podcast with the hashtag #TopShelfie. Hopefully, we’ll start getting some podcast merch made that we can give out as prizes for them.
(A note, there IS some swearing on this podcast. We try to keep it PG. It mostly works, but there’s definitely some extra on this episode)