Analyzing the Development of the PWHL Team Identities: Boston Fleet

In the choice of name, logo, and color palette for Boston, it’s clear that the design team drew upon the region’s history both within and without hockey. 

Name

As one of the biggest port cities in the northeast of the continent, Boston has a long nautical history. It’s been a center for commerce, migration, and warfare. Charlestown Navy Yard, cited by the PWHL’s Vice President of Brand and Marketing, Kanan Bhatt-Shah, as a point of inspiration for the design team, was where American fleets were built for nearly 174 years.